Privacy Policy

Last updated: March 10, 2024 

40 Years Of Zen. (“40 Years Of Zen “we”, “us” or “our”), values your privacy. In this Privacy Policy (“Policy”), we describe the information that we collect from and about you on our websites, including, and our other sites on which we post this Policy (collectively, the “Website”) and on our applications (collectively, the “Application”). By visiting the Website or using our Application, you agree that your personal information will be handled as described in this Policy. Your use of our Website or Application, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes. Our Terms of Service are incorporated by reference into this Policy. 


Collection of Information 
We collect information directly from you and about you when you visit our Website, use our Application, use the services on our Website or Application, or otherwise contact us. 


Information We Collect Directly From You: We collect information directly from you when you request information from us, purchase products or services, participate in our forums, register an account with our Application, use our Application, or otherwise interact with our Website. The type of information that we collect from you depends on your particular interaction with our Website or Application, and may include: your e-mail address, name, home or work address or telephone number. If you make a purchase from us, we also will collect your payment information (e.g., credit card information, billing name and address) and purchase history. You also may choose to provide us with demographic information, such as your ZIP code, age, date of birth, gender, preferences, interests and favorites. We may also collect usage data regarding our provided services, including session usage, equipment usage, and other equipment metrics.    


Information We Collect Automatically: We, and our third party service providers, also automatically collect information about your use of our Website and Application through cookies, web beacons, and other tracking technologies, including: your IP address, browser type, device type, domain names, access times; purchase history, and referring website addresses. We use this information primarily to maintain quality of the service, and to understand how you and other visitors use our Website and Application. We also may use this information provide general statistics regarding use of the Website and Application. We may combine this information with other information that we collect about you.  


Information We Collect from Social Networking Sites: If you choose to log into our services through Facebook Connect, we will request your permission to collect the following information about you: your e-mail address, name, profile picture, cover photo, friends, gender, networks (e.g., school), age range, language, country, and other information that you have chosen to make public. We may append this information to other information that we collect about you. If you “like” us on Facebook, we also may collect your email address. 


Use of Information 
We use the information that we collect from and about you, including your personal information, for the following purposes: 


  • Providing Our Services. To provide our services to you; for order fulfillment purposes; to communicate with you, including via email, about your use of our services; to respond to your inquires; and for other customer service purposes. 
  • Marketing/Advertising. To provide you with news and newsletters, special offers, and promotions, including via email; to contact you about products or information we think may interest you; and for other marketing, advertising, and promotional purposes. 
  • Analyzing Use of Our Services. To better understand how users access and use our Website, Application, and services, both on an aggregated and individualized basis; to respond to user desires and preferences; and for other research and analytical purposes. 
  • Posting to your Wall. If you log in through Facebook Connect or “like” us, we may post to your wall. 
  • Complying with the Law. To comply with applicable legal obligations. 
  • Protecting Our Rights and Interests. We may use your information to protect our rights and interests and the rights and interests of other users of our Website or Application, as well as to enforce this Policy and our Terms of Service. 


Information Sharing 

We may share your information, including your personal information, with the following entities and in the following situations: 


  • Affiliates. To our parent company, affiliates, subsidiaries or any company majority owned by Dave Asprey for research and marketing, including marketing our product as well as their own products and services, and other purposes consistent with this Policy. 
  • Partners. From time to time, we may offer promotions with other entities, and we may share your contact information with the other entity for the purpose of the joint promotion. 
  • Service Providers. To companies that provide services to help us with our business activities such as shipping your order or offering customer service, performing website analytics, assisting us with marketing and advertising, evaluating the success of our marketing/advertising campaigns. For example, we may share information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with advertising partners and other third parties to assist us in determining relevant advertising. 
  • Unaffiliated Third Parties. We also may share your information with non-affiliated third parties, including for their own marketing purposes (please see our Special Information for California Consumers section below with regard to such disclosures). 


We also may share your information, including your personal information, for the following reasons: 


  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the acquiring company. 
  • In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order or other legal process, such as in response to a subpoena. 
  • To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Service or this Policy. 
  • Aggregate and Anonymized Information. We may share aggregate or anonymized information about users with third parties for marketing, advertising, research or similar purposes. For example, if we display advertisements on behalf of a third party, we may share aggregate, demographic information with that third party about the users to whom we displayed the advertisements. 


User Generated Content 

We may share your information, including your personal information, with the following entities and in the following situations: 


We invite you to participate in our Forums. If you choose to post a comment, your user name, city, and any other information that you choose to post will be visible to all visitors to the Website and users of the Application. We are not responsible for the privacy of any information that you choose to post to our Website or Application, including in our blogs and forums, or for the accuracy of any information contained in those postings. Any information that you disclose becomes public information. We cannot prevent such information from being used in a manner that may violate this Policy, the law or your personal privacy. 


You may choose to stop receiving our newsletter or marketing emails from us by following the unsubscribe instructions included in these emails, or you can contact us 


Cookies and Other Tracking Technologies 
We and our service providers use cookies and other tracking mechanisms to track information about your use of our Website. We or our service providers may combine this information with other personal information we collect about you. 


  • Cookies. We or our service providers may use cookies to track visitor activity on our Site. A cookie is a text file that a website transfers to your computer’s hard drive for record-keeping purposes. We or our service providers may use cookies to track user activities on our Website, such as the pages visited and time spent on our Website or Application. Most browsers allow users to refuse cookies. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable cookies may not be able to browse certain areas of the Website. We use both session and persistent cookies: 
  • Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged in to the Website. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Website. 
  • Persistent cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity, which may be combined with other user information. 
  • Web beacons/clear GIFs. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, which are embedded invisibly on web pages. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags), in connection with our Website to track the activities of visitors to our Website , help us manage content, and compile statistics about usage of our Website. We or our service providers may also use clear GIFs in HTML emails to our users, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. 
  • Flash LSO. We may also use Flash Local Storage Objects (“Flash LSOs”) to store your website preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO. 



We use third-party service providers, such as Google Analytics, to evaluate the use of our Website and/or Application. These third party service providers use automated devices and applications to evaluate use of our Website, Application, and services. We or our service providers use these tools to help us improve our Website, Application, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or Flash LSO, to perform their services. 


Do Not Track 

Our Website does not respond to Do Not Track signals and we (either directly or through third party service providers) may track your activities once you leave our Website. You may disable certain tracking as discussed in this Policy (e.g., by disabling cookies). 


Interest-Based Tracking 

We use third parties such as network advertisers to serve advertisements on our Website, Application, and on third-party websites, or other media (e.g., social networking sites). Network advertisers are third parties that display advertisements based on your visits to our Website and other websites you have visited. This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information about your usage of our Website, Application, and services, both personally identifiable and non-personally identifiable information. 

You may opt-out of many third-party ad networks. The website provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including how to “opt-out” of third-party ad networks operated by NAI members. You also may contact Direct Advertising Alliance (“DAA”) at for information about opting out of targeted advertising and your choices regarding having information used by DAA member companies, including how to “opt-out” of third-party ad networks operated by DAA members. Opting out of one or more NAI members or About Ad members (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you, but it does not mean you will no longer receive any targeted content or ads on our Website or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer, be effective. Additional information is available on NAI’s and DAA’s websites accessible by the above links. 


Third-Party Links 

Our Website and Application may contain links to third-party websites. Any access to and use of such linked third-party websites is not governed by this Policy but instead is governed by the privacy policies of those third-party websites. 

We encourage you to review the privacy statements of websites you choose to link to from this Website so that you can understand how those other websites collect, use and share your information. We are not responsible for the privacy statements or other content on websites other than this Website. 



We have taken steps to help protect the information we collect about you from loss, misuse, unauthorized access, disclosure, alteration, and destruction. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee the absolute security. 

You should take steps to protect against unauthorized access to your account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity. 


CCPA – California Residents 

California residents may exercise certain privacy rights under the California Consumer Privacy Act of 2018 (“CCPA”) regarding their personal information. We describe below the rights you may have if you are a California resident. 


Right To Know About Personal Information Collected, Disclosed, or Sold 


As a California resident, you may also have the right to request more information regarding the following topics for the preceding 12 months, to the extent applicable: 


  1. The categories and specific pieces of personal information we have collected about you. 
  1. The categories of sources from which we have collected your personal information. 
  1. The business or commercial purpose why we collected or, if applicable, sold your personal information. 
  1. The categories of third parties with whom we shared your personal information. 
  1. The categories of personal information that we have shared with third parties about you for a business purpose. 
  1. If applicable, the categories of personal information that we sold about you and the categories of third parties who received your personal information in the sale. 


You may submit a request for the information above by clicking here. If you have any difficulty with the webform, please call us at email us at Once you contact us, we will need to confirm your identity to process your request. 


Right to Request Deletion Of Your Personal Information 


You have the right to request that we delete the personal information we collected or maintained about you. Once we receive your request, we will let you know what, if any, personal information we can delete from our records, and we will direct any service providers with whom we shared your personal information to also delete your personal information from their records.  


There may be circumstances where we cannot delete your personal information or direct service providers to delete your personal information from their records. Some of these instances include, but are not limited to, if we need to: (1) retain your personal information to complete a transaction, provide a good or service, fulfill the terms of a written warranty or product recall, or to perform under a contract between us; (2) detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity; and (3) comply with the law. 


You may submit a request for the information above by clicking here. If you have any difficulty with the webform, please email us at Once you contact us, we will need to confirm your identity to process your request. 


Right to Opt-Out of the Sale of Personal Information 


We do not sell your personal information to third parties. As such, there is no need to submit a request for us to not sell your personal information 


Right to Non-Discrimination for the Exercise of Your Privacy Rights 


We will not discriminate against you for exercising any of your rights under the CCPA, as described above.  


Authorized Agent 


You may use an authorized agent to submit requests on your behalf to exercise the rights above. When contacting us through the methods above to exercise any of the CCPA rights, please indicate whether you are an authorized agent and we will provide you instructions on how we will verify and process your request. 


Upgrade Events​ 



Our Website and Application are not designed for children under eighteen (18) years of age. If we discover that a child under thirteen (13) has provided us with personal information, we will promptly delete such information from our systems. 




If you have any questions about security on this Website, you can contact us at 

Notice of Privacy Statement Changes 
We may update this Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or post the updated Policy on this Website. We encourage you to periodically review this page for the latest information on our privacy practices.